Industry veterans form alliance advising automotive startups and investors
Automotive industry veterans Maryann Keller and Glenn Mercer have formed an alliance targeting automotive startups and the investors funding them. The collaboration is intended to help selected startups maximize their opportunities within the automotive industry by leveraging the knowledge of these two leaders. "Startups in automotive often begin with a solid theoretical grounding within their niche, but have little practical knowledge of how the industry actually functions on a day-to-day basis," said Keller.
Keller is a former Wall Street securities analyst and an industry veteran of more than 40 years. She is an advisor and investor in the successful startup Appraisal Lane where she helped the company with its early success. Keller currently serves on the boards of DriveTime and AutoCanada, and she's also been involved as an advisor or investor in dozens of other automotive companies.
Mercer is known for his two decades as a Partner with McKinsey & Co.'s automotive practice, and a decade of independent work as an advisor to venture capital, private equity, and public equity investors. Mercer also has served on a variety of automotive-related boards, and has been involved with automotive research groups from IMVP to Gerpisa and more.
Operations of the startup alliance practice will be led by Ken Elias, a Partner with MK&A, and a former vice president of Priceline.com, investment banker, and automotive dealer. The practice will advise startups of any size within the automotive space where the alliance can provide added value, with a particular emphasis on the "nuts and bolts" of industry operations, rather than on "deep tech" expertise (e.g. in artificial intelligence) that these startups typically bring to the table.
For more information, visit www.maryannkeller.com.