Volvo Cars buys Luxe assets in digital consumer experience push
Volvo Cars announced the acquisition of the platform, technology, key staff, and other assets of Luxe, a U.S.-based valet and concierge service. Volvo Cars says the acquisition will aid it in its development of digital services for consumers. The platform as well as key data scientists, app developers, and software engineers currently employed by Luxe will join Volvo’s digital organization in Silicon Valley.
“Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash, or even take your car in for service ever again. The acquisition of Luxe is a step towards realizing that ambition. I look forward to working closely with the highly talented team at Luxe who created its advanced technology from the ground up,” said Atif Rafiq, Chief Digital Officer at Volvo Cars.
Volvo Cars says the acquisition of the Luxe platform is expected to considerably accelerate its ability to offer digital customer experiences such as pick-up and drop-off services. More specifically, the technology behind Luxe provides the company with advanced algorithms in the areas of routing, logistics planning, and arrival time prediction.
“As more and more of our cars are connected, the availability of digital services becomes a critical part of the process of selecting a new car. Simplification of experience and placing control directly into the hands of the consumer is what today’s technologies enable, and what defines our vision in the digital space,” said Rafiq.
Silicon Valley-based Luxe has operated previously in a select number of major U.S. cities, including San Francisco, New York, and Chicago. The service allowed drivers to drop off their car at any point in the city, where a professional valet took care of finding a secure parking spot as well as fueling and cleaning the car if the customer desired.