Daimler Financial Services AG to become Daimler Mobility AG
Daimler Financial Services AG is planning to rename itself Daimler Mobility AG in the first half of 2019. The business division Daimler Financial Services with around 13,000 employees represents the Daimler group's mobility portfolio with services such as car2go, moovel, and mytaxi/Intelligent Apps. The company is also involved in digital mobility services such as Flixbus, Taxify, Turo, and Via.
"We finance mobility, we insure mobility, and with the new name, we are also making a strong statement with respect to the future of mobility. Financial services remain a fundamental element of our business division," said Bodo Uebber, Member of Daimler AG's Board of Management responsible for Finance & Controlling and Daimler Financial Services.
Its portfolio ranges from finance, leasing, and insurance, to digital solutions for the processing of payments (Mercedes pay), as well as app-based services including moovel, car2go, and mytaxi.
"Renaming of Daimler Financial Services AG in Daimler Mobility AG underscores our transformation of our business division into a mobility services provider," said Klaus Entenmann, Chairman of the company's Board of Management. "Our mobility services are now used by 23.5 million customers. It is expected that the revenue in this market will reach a significant three-digit billion-dollar volume in the next decade and beyond. Daimler will play a crucial role in this regard."
The changes are part of the group's strategic reorientation, called Project Future.
Other entities of the business division Daimler Financial Services, including Mercedes-Benz Bank in Europe, Mercedes-Benz Financial Services USA, and Mercedes-Benz Auto Finance China, among others, will remain unchanged and maintain their own brand names.
The company believes the future Daimler Mobility AG will play a crucial role as part of Daimler's CASE strategy. With fully electric fleets from car2go, customers in cities such as Madrid, Amsterdam, and Stuttgart can already experience electric mobility as offered by Daimler. In the second half of 2019, Bosch and Daimler will offer customers a shuttle service with automated vehicles on selected routes in a Californian metropolis. Daimler Mobility Services, a unit of the business division Daimler Financial Services, is envisaged as the operator of this test fleet and the app-based mobility service. The pilot project will demonstrate how mobility services such as car sharing (car2go), ride-hailing (mytaxi), and multi-modal platforms (moovel) can be intelligently connected to shape the future of mobility.
In the future, Daimler Financial Services plans to integrate its mobility portfolio with the planned mobility joint venture with BMW. At the end of March, Daimler and BMW announced a strategic joint venture.