Vehicle bonding through connected services
It’s no secret, connectivity and the resulting data, is a driving force for change in our industry.
When connected throughout its lifecycle, the product has a digital link for its entire existence—starting with design, through engineering and manufacturing, and finishing with its use and services. With this permanent feedback loop established, OEMs can stop problems before vehicles hit the road and fix them quickly if they do.
Fast-forward to the future of automated mobility-on-demand (AMOD), an integral component for the adoption and commercialization of self-driving technology. As vehicles connect to each other, and to their surrounding ecosystem, it makes them so much more than just the cars we’ve come to know and experience.
Vehicles are becoming the largest source of data worldwide, and it’s critical for the appropriate data to be analyzed in real-time to enable autonomous vehicles, mobility-on-demand services, and the emerging data marketplace. Being connected, vehicles are beginning to interact with the world in a way that will transform lives.
As an automated vehicle navigates through a city, it consumes and creates data, and advanced mobility systems generate terabytes of data from a variety of sensors surrounding the vehicle. This fuels the thousands of navigation and control decisions the vehicle’s software makes every second. These same systems also require input from external data sources to perform safely and continuously improve. To accomplish this increase of incoming and outgoing data, a highly configurable and secure data link is required to ensure continual and flawless configuration.
How does this work?
A Level 4 automated vehicle can generate up to 40 terabytes of raw data an hour. Moving that amount of data out of the vehicle is unrealistic, as it would cost approximately $150,000 an hour to transmit. While all 40 terabytes provide critical information to the various vehicle systems, only a small portion has value outside of the vehicle.
To solve this problem, there needs to be secure data links that combine edge computing, over the air (OTA) updates, security and a data marketplace. Creating technology that can aggregate and analyze data at the edge of the network in real time will help minimize the burden of unnecessary data, saving both time and money. The implementation of secure data links systems will effectively manage vehicle data and apps, including analytics, operations, software updates, high-definition mapping, scheduling, payments, visualization, city management, diagnostics and much more.
What does it all mean?
This means vehicle owners can get data monitoring and OTA software updates to prevent vehicle problems before they happen. If they opt-in to share data, they can also receive third-party retail offers, incentives and discounts through an online marketplace. On the other end of the user scale, automakers can receive valuable, analyzed, securely transmitted data that helps mitigate costly recalls.
Overall, the configurable, engineering grade data stream can help quickly resolve problematic customer issues that ultimately allows them to be more satisfied with their vehicles and the surrounding service.