Ford releases safety assessment report for self-driving vehicle development
Ford has released a report that outlines its approach to autonomous vehicle development. The 44-page document, titled “A Matter of Trust,” details Ford’s prioritization of safety during self-driving vehicle development, as well as how the company is working closely with industry and government partners, and how it is applying the technology to solve the challenges our cities face.
Sherif Marakby noted, “As Ford pursues its goal of developing a self-driving vehicle for deployment at scale in 2021, we believe that ensuring people trust the safety, reliability, and the experience that our vehicles will enable is paramount. We’ve spent more than a century earning consumer trust by designing and building safe, quality vehicles, and we’re committed to preserving that trust in a future of self-driving vehicles.”
He added that the goal of the report is “to give you a sense of the new services that will be available in the near future and how they could impact our lives.”
The report covers why Ford believes transportation needs to evolve and what self-driving vehicles will enable. It presents frequently asked questions about self-driving vehicles and discusses how self-driving vehicles work.
Also addressed in the report is Ford’s partnership with the artificial intelligence and robotics company, Argo AI. Together, Ford and Argo AI are developing the “brains and senses,” or what is referred to as the Virtual Driver System, for the self-driving vehicles.
The report talks about earning trust by applying safety processes, designing for reliability, and delivering a valuable customer experience. In addition, the report covers how the vehicle will communicate intent to other drivers and pedestrians around it through a self-driving language.
Self-driving customer experiences are discussed, with the example of pizza delivery by a self-driving car presented. The work of the City Solutions team is also addressed, including its first autonomous vehicle operations terminal in Miami.
The final section of the report gives a detailed discussion of the 12 safety elements in the National Highway Traffic Safety Administration’s policy guidance, Automated Driving Systems 2.0 – A Vision for Safety.
Click here to view the safety report.