Groupe PSA has signed a strategic partnership agreement with Silicon Valley startup SoundHound Inc., a leader in artificial intelligence (AI) and natural language voice recognition technology, for the next generation of Groupe PSA vehicles. SoundHound is developing voice and AI integration algorithms to tailor its speech recognition technology and natural language understanding capability to Groupe PSA’s vehicles. The Deep Meaning Understanding technology developed by SoundHound is designed to instantly answer multiple questions asked in a single sentence.

The new generation voice assistant will be used in Peugeot, Citroën, DS, Opel, and Vauxhall vehicles.

The digital personal assistant will be able to act on its own to perform tasks such as finding a restaurant that meets several criteria (e.g. open on Sunday evening), activating vehicle functions and launching connected services. With a single voice command, drivers will be able to simultaneously regulate temperature, ventilation, and the direction of air conditioning.