Jaguar using Gorillaz to recruit engineering talent
Jaguar Land Rover is looking for electronic and software engineering talent. To help with the process, the automaker has enlisted the aid of Gorillaz, a Grammy award-winning virtual band. Together, they are using the band’s app to test the skills of a broader range of people, and then fast-track the recruitment process for those who are successful at completing the code-breaking challenge.
The app’s recruitment area comes in the form of a 360-environment situated in the garage of the band’s home. The challenge consists of two parts:
- First, assemble the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car, to learn about the vehicle’s performance, battery technology, space, charging, and range.
- Second, crack code in Alternate Reality Game format (ARG). The challenge takes applicants on a series of code-breaking puzzles that is designed to test elements the company feels are essential for real-world software and engineering talent.
Traditional application methods remain open and CVs will be accepted, but Jaguar Land Rover is inviting potential applicants to download the app and break the codes and solve the problems to fast-track their way into employment.