TomTom announced the launch of its Origin-Destination (O/D) Analysis, which enables city planning and helps to ease traffic congestion. O/D Analysis offers tools designed to ensure that citizens are well served by the infrastructure around them.

TomTom O/D Analysis combines advanced technology and data visualization, powered by a 10-year big-data archive. The service is meant to provide insight for urban and infrastructure planners by allowing them to see drivers’ preferred routes and trip behavior trends and determine which areas of a city require additional infrastructure, information signage, new parking facilities, or could be considered attractive for a targeted advertisement or a new retail location.

Ralf-Peter Schaefer, VP of Traffic and Travel Information at TomTom, said, “Our Origin-Destination Analysis will allow cities to tackle congestion at its roots. By understanding demand and patterns of the everyday movement of vehicles, it is possible to better plan for public transport infrastructure and to improve the balance between different modes of transport.”

The O/D Analysis service is available as part of TomTom Move, a web portal offering anonymized, state-of-the-art traffic statistics, O/D analysis, and route monitoring, which help cities learn more about traffic density, traffic flow, and trip dynamics and discover the real circulation bottlenecks.