To obtain insight into consumer attitudes toward automated vehicle technology, J.D. Power teamed with the National Association of Mutual Insurance Companies (NAMIC) to survey auto insurance customers nationwide.
The following are some key findings of the J.D. Power survey:
A large number of survey respondents (42%) say they simply would not ride in an automated vehicle, regardless of what progress the technology makes. Another 15% of respondents feel that there will never be a commercially available fully automated vehicle on the market. Among those who are more optimistic about the prospect of fully automated vehicles, 39% say it would take 2 to 5 years for them to become available; 24% say it will take 6 to 10 years; 22% say it will take less than 2 years; and 16% say it will take 10 or more years.
There is a statistically significant difference in consumer sentiment toward automated vehicles among younger drivers. Among those who say they will never ride in an automated vehicle, 34% are in the under 65 age group; 30% are in the under 55 age group; 25% are in the under 45 age group; and 20% are in the under 35 age group.
When asked about their perceptions of the motivations behind the various constituencies involved in the automated vehicle movement (auto manufacturers, tech companies, insurance companies, and government), most consumers think that the primary motivation of key stakeholders was to make more money. The percentages of respondents suggesting that automated vehicle technology is all about the money are highest for tech companies (64%) and insurance companies (59%), followed by auto manufacturers (54%) and the government (48%).