Keolis launches new real-time, on-demand shared mobility service in France
Keolis announced it has launched its KE'OP service for the first time in France. KE'OP is the company's new, shared mobility service on-demand. The service will serve the major residential and business areas of Bordeaux, an area that spans approximately 50 km², which includes the university campus, airport, and several hospitals. This new mobility service also provides connections to the public transport network of the metropole—notably tram lines A and B.
Keolis says that its 100% digital service is available for a fixed price of 5 euros, regardless of the distance of the journey within the dedicated zone. It is available from 6 a.m. to 9 p.m., Monday to Saturday.
To develop this new service, Keolis says it drew on its expertise in real-time, on-demand transport services already being operated in Australia (suburbs of Sydney) and the U.S. (Orange County). It has also been supported through its partnership with the startup company, VIA.
An 18-month experiment financed by Keolis is investing in this new service over a period of 18 months to demonstrate the relevance of this new mode of travel in developing existing public transport networks in areas of medium population density.
Jean-Pierre Farandou, Executive Chairman of Keolis Group, said, "This new shared mobility offer, on demand and dynamic, is truly a new mode of transport, which should enable us to better meet the needs of transport authorities in areas where density does not justify the installation of major transport network lines. With KE’OP, Keolis offers everyone an innovative transport service on demand, a real alternative to the individual car.”
Via, the Israeli-American startup and partner of the project, was responsible for developing the KE’OP app.
Passengers will travel in one of 10 class V Mercedes-Benz vans. These large, multi-purpose vehicles provide eight individual leather seats and can, as Harry Salamon, Managing Director Mercedes-Benz Vans, stated, "Carry a significant number of passengers while reducing traffic and local emissions."