At CES 2018, Daimler premiered its new multimedia system, MBUX (Mercedes-Benz User Experience), which later entered production in the new A-Class. While technology usually enters the top of the line, then trickles down to lower range, higher volume cars, with MBUX the company is innovating at the entry-level.
Development partner Harman International helped the automaker accomplish this with leading-edge technology including the first-ever use of augmented reality (AR) navigation. The system provides turn-by-turn directions with AR visuals. A video image of the surroundings taken with the front camera is augmented with navigation information for such features as arrows or house numbers that are superimposed directly onto the touchscreen image—making it easier for the driver to search for a certain house number.