WayRay announced the launch of its True AR SDK (software development kit), a set of libraries and tools that allow developers to build, test, and debug AR apps that run on WayRay's in-vehicle holographic AR displays. The SDK is designed to allow developers to create and seamlessly integrate virtual objects such as safety alerts, navigation elements, and infotainment features into the world around the car. The toolset complements WayRay's portfolio of holographic AR solutions.

"Broad adoption of autonomous vehicles will spark a massive variety of AR applications to blend the virtual and real-world environment through holographic AR displays," said Vitaly Ponomarev, Founder and CEO of WayRay. "We aim to create a platform—like an app store with bespoke content for drivers-turned-passengers—that transform the automotive value chain, create new business models, and reshape the whole mobility paradigm."

The True AR SDK beta version contains an API, emulator, simulator, docs, and samples, runs on Ubuntu 16.04 or 18.04 LTS and macOS Sierra or High Sierra, and supports C++. The SDK is now available for download at www.wayray.com/sdk.

WayRay first announced its plans for a custom software development kit at CES 2018 in Las Vegas, followed by the True AR Challenge for developers and designers, which ended in July 2018. AR enthusiasts from 23 countries shared their ideas for AR apps—from a navigation app for firefighters to a farming assistant and ad-blockers—out of which the jury panel picked the 30 best concepts. The 30 winning teams received their prizes of $2,000–$5,000 and an invitation to join the forthcoming WayRay-sponsored Hackathon.

At CES 2019 from January 8–11 in Las Vegas, WayRay is setting up an SDK demo zone where attendees can experience a live product demo in a VR headset or try their hand at creating AR apps on the spot. WayRay will also host a series of SDK sessions, which attendees are welcome to join by prior registration at www.wayray.com.