WayRay, a developer of augmented reality (AR) displays for cars, announced a result of its long-term cooperation with Hyundai Motor Group: A holographic AR display built into the Genesis G80 luxury sedan. The company will also be presenting its 180° Holographic AR Experience, created inside the AR glass cockpit, and its True AR Software Development Kit (SDK). 

The demonstration car from Genesis features WayRay’s embedded AR head-up display (HUD). The showpiece demonstrates the holographic AR interface with navigation elements and points of interest (POI) icons displayed through the windshield in the context of the environment ahead of the driver and showcases the feasibility of installing WayRay’s compact system into existing production vehicles.

WayRay says it has designed its 180° Holographic AR Experience concept for land, air, and water transportation. The company noted that it visualizes how augmented reality can transform the mobility experience in driverless cars, air cabs, and marine vessels.

The company's True AR SDK reportedly allows third-party developers to integrate virtual objects into the real world and create AR applications that run on WayRay’s holographic AR displays. The company is setting up a series of SDK sessions and live demos for the attendees to explain the basics of AR app development for cars—stop at booth 3110, North Hall. The platform is already available for free download at www.wayray.com/sdk.