Dassault Systèmes, in partnership with CITE Research, conducted a survey of 1000 U.S. adults to gain insight into what consumers expect life to look like in the year 2030. The results indicate that consumers expect the City of 2030 to be filled with technology that improves overall quality of life, provides socially conscious benefits, and highly personalizes experiences for end users.
Hyperloop rail, fully connected smart home systems, mobile payments, and personalized preventive health plans are just a few of the disruptive technologies underway today that will become the norm in 2030 according to respondents, who were polled on their expectations for future experiences in home, travel, health, and retail. While consumers expect personalization as one of the top benefits of technological innovations in 2030 in each of these categories, they also cite security, energy efficiency, convenience, accessibility, savings, and prevention as benefits expected from the different technologies.
Findings from the survey include:
Personalized experiences are seen as the primary benefit of advancing technologies, particularly among millennials. Among 18-34 year olds, technology is expected to deliver experiences that are customized to their own personal needs and tastes; respondents older than 35 expect technology advancements to primarily provide a better quality of life.
The home of 2030 will be secure and energy efficient. More than 70% of respondents will use remotely monitored devices, voice-activated assistants, and fully connected smart home systems. Forty-nine percent expect to use a virtual personalized home assistant or robot.
Transportation and mobility is expected to become increasingly electric and connected, improving cost savings, travel time, road safety, and quality of life. More than 70% of respondents expect to use hybrid or fully electric vehicles, while more than half expect to travel by hyperloop. Thirty-eight percent expect to be using air taxis. More than 75% expect personalized passenger experiences such as navigation path optimization and city-controlled traffic regulation; however, the majority expects not to allow access to personal data in order to improve such services.
“This survey on consumer expectations of the city of 2030 allows us to gauge the hype versus what consumers perceive as realities that are truly coming their way,” said Florence Verzelen, Executive Vice President, Industry Solutions, Field Marketing, Global Affairs, Dassault Systèmes. “Consumers expect massive change in every aspect of their lives. This glimpse into their thinking offers valuable feedback to companies on what to explore, develop, and accelerate. It confirms personalized initiatives as the dominating theme behind all innovation. Dassault Systèmes will continue to support industry’s initiatives to meet these consumer expectations with our 3DEXPERIENCE platform.”
Dassault Systèmes will illustrate these proposed consumer trends in the City of 2030 with an interactive experience at booth 4121 at CES January 8-11, 2019 in Las Vegas.