PAVE coalition launches broad-based public education campaign on automated vehicles
A broad coalition of leading industry, non-profit, and academic institutions launched a campaign to inform the public and policymakers about the potential and the reality of advanced vehicle technologies and self-driving vehicles.
Partners for Automated Vehicle Education, or PAVE, will hold events across the country to introduce driver assistance and self-driving technology to consumers and policymakers; hold educational workshops to help federal, state, and local officials make informed policy decisions; and develop educational materials to distribute to retail sales and customer service personnel.
“The members of this coalition come from a wide variety of interests, but we share two beliefs: A belief in the potential for advanced technologies, including automated vehicles, to transform the safety, mobility, and sustainability of transportation, and a belief that fully informing the public is essential to meet that potential,” said Deborah A.P. Hersman, President and CEO of the National Safety Council, which, along with Audi of America, will serve as inaugural co-chairs of PAVE. “If we are going to save the lives that automated vehicles can save, the public and their elected representatives must be full participants in shaping the future of our roadways.”
“Traditional automakers and newcomers are investing billions of dollars in the technology that will make automated vehicles possible,” said Mark Del Rosso, President, Audi of America. “PAVE recognizes the need to invest in public information—in making sure consumers and policymakers understand what’s real, what’s possible, and what is rumor or speculation.”
PAVE says it will seek to bring realistic, factual information to policymakers and the public so consumers and decision-makers understand the technology, its current state, and its future potential—including the benefits in safety, mobility, and sustainability. The group has said it will sponsor hands-on workshops in partnership with SAE International to give consumers the ability to see, touch, and feel developing AV technology. It plans to hold policy workshops in partnership with major academic institutions such as Stanford University’s Center for Automotive Research to help policymakers understand AVs and their potential. And it says a website and social media content will be designed to reach broad audiences with factual, digestible information about AVs and their development.
PAVE members will join Secretary of Transportation Elaine Chao for a keynote panel, “The New Mobility Revolution: Getting Consumers Ready,” on Wednesday, January 9, at CES. Chao will deliver keynote remarks, followed by a panel discussion featuring Debbie Hersman, President and CEO, National Safety Council; Chris Urmson, CEO, Aurora; Amnon Shashua, President and CEO, MobilEye and Senior Vice President, Intel Corporation; and Alex Haag, Chief Technology Officer, Autonomous Intelligent Driving.
American Public Transportation Association
Audi of America
Autonomous Intelligent Driving
Consumer Technology Association
Munich Reinsurance America, Inc.
National Council on Aging
National Federation of the Blind
National Safety Council
Securing America’s Future Energy
U.S. Chamber of Commerce