Here Mobility Launches SoMo, a consumer app to make mobility social
Here Mobility announced the launch of its new all-in-one mobility app. Derived from “Social Mobility,” the company is saying SoMo is "a first-of-its-kind mobility app that gives the freedom to choose how to move from point A to B." Here Mobility says the app does this through three concepts:
- Social ridesharing—SoMo gives users the ability to share their ride with friends, family, co-workers, other kids’ parents, or other social circle.
- Gatherings—SoMo introduces a new mobility concept called Gatherings—events that are defined by location, time, attendees, and intent. Users can connect with friends and social circles based on common activities and ride together to a Gathering of any size. A Gathering can be a one-time event, like a concert, a wedding, a night out with friends, or a recurring event, like afterschool soccer practice or daily commute to work. SoMo allows event organizers and participants to find the best way to get to a Gathering.
- The Here Mobility Marketplace—SoMo gives full access to the Here Mobility Marketplace, a smart mobility marketplace that aggregates mobility services and transportation options in real-time such as taxi, private hire, public transport, bikeshare, and more. Users have the ability to choose from a variety of transportation options from the Mobility Marketplace to best fit their needs.
SoMo is designed to provide a single-app experience, allowing users to book and plan a ride alone or with people in their social circles. The growth of ridesharing underscores the shift from a traditional transportation ecosystem to one rooted in the sharing economy. “SoMo is the bridge to today’s sharing economy,” said Liad Itzhak, SVP, Head of Here Mobility. “Consumers should have freedom of choice in how and with whom they travel. That’s why SoMo brings people together based on common social interests and mobility demand, whether they’re traveling to a holiday party, basketball practice, or a Beyoncé concert.”
SoMo also reportedly functions as a classic navigation app, offering turn-by-turn guidance and real-time traffic updates. The app is designed to plug in rider locations to determine the most efficient pick-up and drop-off routes based on full-route waypoints, time, and distance. SoMo sends automatic updates about driver location and ETA, so drivers can navigate safely without texting while driving.
SoMo is available for download globally on Google Play and the App Store in English, Spanish, French, German, and Portuguese (Brazilian).