Audi is showing its redefinition of in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. The company that predicts that in the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The technology adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a startup company, holoride GmbH, which is tasked with commercializing this concept via an open platform that is expected to be made available to all carmakers and content developers in the future.
Audi is demonstrating the immersive futuristic technology with ‘‘Marvel’s Avengers: Rocket’s Rescue Run,’’ an in-car VR experience for backseat passengers by Disney Games and Interactive Experiences. Wearing VR glasses, the passenger in an Audi e-tron is transported into a fantastical depiction of outer space. The Audi e-tron now functions as the ship manned by the Guardians of the Galaxy, as the passenger makes his or her way through an asteroid field together with Rocket, a Guardian of the Galaxy. Every movement of the car is reflected in the experience in real time. If the car turns a tight corner, the player curves around an opposing spaceship in virtual reality. If the Audi e-tron accelerates, the ship in the experience does the same. (Watch a video of the experience below.)