Ricardo announced that it's publishing a white paper giving technical insights on the key success factors in the commercial market testing and launch of Mobility-as-a-Service (MaaS) innovations. A webinar will also be hosted on Thursday February 7 at 10:00-11:00 GMT to present the white paper and discuss the issues raised for the future of transportation.
The Ricardo white paper, “Identifying markets for future mobility services,” outlines the steps that Ricardo believes companies within the existing automotive value chain should take when bringing MaaS innovations to market. The paper draws upon an in-depth field market study conducted by Ricardo on the city of Paris, France, to characterize existing mobility services and benchmark their potential future market size. Key findings of this study are included in the paper and will be explored more fully in the upcoming webinar.