Ford collaborates with Gravity Sketch to explore new vehicle design tool
Ford announced that it is working with Gravity Sketch, a 3D virtual reality tool that is meant to enable designers to create a more human-centric vehicle design. According to Gravity Sketch representatives, "Designers trade in their sketchpads for a headset and controllers to become immersed in virtual reality, imitating gestural interactions through motion tracking that replicates sketching with pen and paper."
Michael Smith, Ford Design Manager, said that seeing all angles of a vehicle as it is being drawn truly unleashes creativity and fosters development of human-centric design from start to finish. “Jumping right into 3D gives us a 360-degree view of a vehicle as it is being created,” he noted.
Traditional automotive design begins with a 2D sketch that is then scanned to produce a high-quality illustration. Once these renderings are evaluated, a few are translated into data using computer-aided design software to create a 3D model. That model is transferred into a virtual reality environment for further evaluation and to determine the design’s feasibility. This can take weeks, meaning designers need to be extremely selective about which designs make it to the 3D modeling stage.
Gravity Sketch is designed to allow designers to speed the process from weeks to hours by skipping the 2D stage and working with a 3D model from the beginning. Designers can anchor a driver at the center, rotating their 3D design to view it from any angle to create a scalable vehicle around their driver. They are even able to "step inside" the vehicle sketch to quickly adjust design attributes to best suit occupants.
“This application has the potential to help ensure we are delivering the very best vehicle designs for our customers,” said Smith. “It moves the entire process into the world of virtual reality, giving us greater options for reviewing more models in the 3D environment to create the best possible vehicles.”
“Our collaboration with Ford designers has enabled us to get immersed in their creative process and discover ways to help fine-tune this application to better suit their needs so they can build the best possible vehicles for their customers,” said Oluwaseyi Sosanya, Gravity Sketch CEO and Co-founder.