SEAT, a member of the Volkswagen Group, and IBM announced the development of a new solution designed for cities. The Mobility Advisor uses IBM Watson artificial intelligence (AI) to help urban citizens make informed decisions about their daily transportation options including cars, scooters, bikes, and public transport.

Currently under development and designed to run as a mobile app on 4G/5G networks, Mobility Advisor uses IBM Watson Assistant to provide users with a conversational interface to plan and optimize routes and suggest the most suitable transportation options.

“Traffic congestion and environmental challenges are putting huge pressure on cities to transform,” said Jordi Caus, SEAT’s Head of New Urban Mobility Concepts. “At SEAT we are leading the way by working with innovative cities and technology companies to come up with solutions to make mobility easier and more efficient. With its advanced cloud and AI technologies, IBM is helping us to innovate new approaches to mobility that will transform our business strategy while improving the lives of people living in urban areas.” 

With IBM Watson Machine Learning, Mobility Advisor is designed to learn a user’s preferences and make personalized recommendations for how best to complete a journey. Connected to the IBM Cloud, it adapts to changing conditions by considering weather forecasts, traffic reports, and things happening in the city that day. It reportedly incorporates the user’s appointments and historical data about previous choices to suggest the best modes of transportation each time—even if that means leaving the car behind, walking, or another form of transport for part of the journey. 

“With the roll-out of 5G networks in cities in the coming years, the possibilities for transforming the driver experience are limitless,” said Juan Ramon Gutierrez Villar, Industry Solutions Leader, IBM Global Markets. “At IBM, we are working with telecommunications companies and innovative manufactures like SEAT to provide the open technologies which they need to deliver on this vision and create highly contextualized and personalized user experiences that work at lightning speed across multiple clouds and IT platforms.” 

SEAT’s R&D Mobility team will continue working with IBM technicians on the evolution of the Mobility Advisor proof of concept and its potential applications. Together with XMOBA, SEAT’s independent company that tests new solutions that contribute to better mobility, SEAT will analyze the future integration of Mobility Advisor with Justmoove, the collaborative mobility solutions platform that the company already offers to its customers. On IBM’s side, the project is being implemented by Viewnext, an IBM subsidiary in Spain.