Siemens Mobility launches new digital lab for intelligent traffic systems (ITS) in Austin
Siemens Mobility announced the opening of its new digital lab for intelligent traffic systems (ITS) based in Austin, TX. The lab will monitor, collect, and analyze data to further study and develop important digital urban mobility technologies. Main areas of focus will center around important new technologies such as connected vehicles, self-driving vehicles, advanced traffic management systems, multimodal transportation, shared mobility, electric bike sharing, and fleet management.
“The amount of data that we are now collecting from various traffic technologies and intelligent infrastructure is extremely valuable for transport operators,” said Marcus Welz, President of Siemens Intelligent Traffic Systems in the U.S. “The key is to help them by translating the data into the right urban mobility solution or application to ultimately solve real-world mobility problems—and that’s what this ITS digital lab is going to do.”
The new center is located in downtown Austin and features an open layout intended to be supportive of design thinking methodologies needed for rapid prototyping and co-creation with customers. The lab will primarily house data engineers, software developers, and data scientists who are experts in machine learning and artificial intelligence.
With digitalization, Siemens Mobility says it is enabling mobility operators to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience, and guarantee availability. The work from the lab is intended to help develop solutions for cities that can improve traffic flow, reduce unplanned congestion, and ensure better safety for the cities’ drivers, cyclists, and pedestrians. It's also meant to help local transportation agencies improve operational efficiency, enable improved business planning and performance, as well as generate energy and cost savings.
Siemens Mobility also works with Aimsun, Bytemark, and HaCon to provide an ecosystem of digital services and solutions such as trip planning across passenger communication, mobile ticketing and payment, comprehensive mobility as a service (MaaS) solutions, fleet management, train planning systems, and mobility data analytics.