Navigant Research names the leading companies developing automated driving systems
A new report from Navigant Research examines the strategy and execution of 20 companies developing automated driving systems, with Waymo, GM Cruise, and Ford Autonomous Vehicles ranked as the leading market players.
According to the report, several companies began providing revenue-generating automated mobility services during 2018, yet the industry also saw the first fatal accident with a developmental automated vehicle, along with multiple crashes involving partially automated vehicles. In 2019, market players continue to grapple with technology issues while fine-tuning business models, with just a handful of players leading the way, according to the report.
“Currently, all automated driving market players have one thing in common: No company is providing commercial services without a human safety operator onboard the vehicle when carrying passengers,” said Sam Abuelsamid, Principal Research Analyst with Navigant Research. “The leading companies, however, are working to develop suitable business models in conjunction with the core technology development and remain most likely to succeed in commercializing automated driving without squandering enormous investments in R&D.”
The report states that while work has progressed on many fronts in validating automated driving technology, engineers and developers are realizing it may be many years before they can ensure the stability of the technology. Key obstacles include predicting other road user behavior and function during poor weather.
The report, Navigant Research Leaderboard: Automated Driving Vehicles, examines the strategy and execution of 20 leading automated driving system companies. These players are rated on 10 criteria: vision; go-to market strategy; partners; production strategy; technology; sales, marketing, and distribution; product capability; product quality and reliability; product portfolio; and staying power. Using Navigant Research’s proprietary methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the global automated driving market. An Executive Summary of the report is available for free download on the Navigant Research website.