DiDi Mobility Japan, a joint venture between Didi Chuxing and SoftBank Corp., announced the official launch of its taxi-hailing service in Tokyo and Kyoto. This marks DiDi Japan's expansion into the three core cities in Japan following its launch in Osaka in September 2018.
DiDi Japan partners with leading taxi companies to improve taxi utilization and provide more flexible travel options. The company’s digital platform is designed to be used by taxi operators to improve dispatching efficiency and expand user base. Since DiDi Japan’s launch in Osaka six months ago, the company says the number of DiDi’s taxi operators tripled in the platform, and the business has achieved 60% monthly growth.
To encourage local residents and visitors to experience Japan’s taxi service in a new way, DiDi Japan will be launching new promotion programs, including a booking fee waiver for Tokyo riders and a mileage program for loyal riders. Passengers may also hail a DiDi Taxi directly from such popular apps as Google Maps and Yahoo! Transit. The company is exploring more diversified payment options through cooperation with PayPay, a leading payment app in Japan.
DiDi Japan says it aims to continue building relationships with local communities and helping more Chinese tourists to experience Japan by expanding into additional new cities later this year.