Syncron, a provider of cloud-based after-sales service solutions, released new research highlighting how customers’ increasing interest in subscription-based services is forcing automotive manufacturers to redefine their dealer service operations.
Vehicle subscription services are a relatively new, convenient way for consumers to access mobility services as an alternative to traditional car ownership. In this subscription-based approach, customers pay a flat monthly fee to a manufacturer or third-party provider in return for on-demand access to several vehicle models. The fee covers insurance, maintenance, and roadside assistance. Original equipment manufacturers (OEMs) that already employ these models include BMW, Cadillac, Volvo, Jaguar Land Rover, Lexus, Mercedes-Benz, Audi, and Genesis.