The first production Mercedes-Benz under the new “product and technology” brand EQ was revealed in May to the press in the European "capital of e-mobility,” Oslo, Norway. The EQC joins a growing mid-size, luxury crossover EV market that includes Tesla’s Model X, Jaguar i-Pace, and Audi e-tron. The company says that the crossover is differentiated by its “human-centered innovation” and to make e-mobility simple, reliable, and convenient for the customer.
“The Mercedes-Benz EQC is not just a vehicle with electric drive,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Sales. “Its progressive design, unique driving comfort, and an operating range absolutely suitable for day-to-day needs emphasize that the EQC is the Mercedes among electric vehicles. This is also shown by its services—from optimized navigation to charging management. It all comes under the heading ‘Electric Intelligence’—a mobility package that goes well beyond the vehicle itself.”