TomTom enhanced traffic information for automakers
TomTom announced that its traffic information service, TomTom Traffic, is now available to automakers with enhanced flexibility that can be used to further optimize traffic data consumption. TomTom Traffic’s new feature, Flexible Radius, is designed to allow automakers to dynamically change how traffic information is delivered based on the driver’s current route. TomTom says Flexible Radius significantly reduces traffic data consumption, as well as the associated costs, without compromising quality. In addition, the company says it is fully configurable and adaptable to the automaker’s requirements and local market needs.
Ralf-Peter Schäfer, Head of TomTom Traffic, said, “TomTom used to deliver traffic data in a large radius around the vehicle, but many drives are shorter than 50 km [31 mi]. With the new Flexible Radius feature, we’re focusing data delivery on only the relevant traffic information, leading to lower data consumption and significantly lower costs.”
TomTom Traffic is currently available in more than 75 countries in Europe, the Americas, Africa, the Middle East, and Asia.
Schäfer continued, “Although car manufacturers globally will benefit, our customers in North America will find this change particularly attractive. That’s because traffic information is traditionally broadcasted in the U.S., rather than being delivered via a cellular data connection.”