Automotive data service platform Otonomo announced it is collaborating with Microsoft to build services on top of Microsoft Azure and the Microsoft Connected Vehicle Platform. The companies say this will make it easier for OEMs to utilize Otonomo’s data services in order to "deliver next-generation driving experiences with built in data privacy protection."

Otonomo says its Otonomo Platform securely ingests automotive data from OEMs and fleet operators, then reshapes and enriches the data so application and service providers can use it to develop new and innovative offerings that deliver value to consumers. The Otonomo ecosystem, with partners across 12 industries, is intended to provide diverse service offerings, including emergency response, mapping, on-demand fueling, parking, predictive maintenance, usage-based insurance, media measurement, in-vehicle package delivery, and dozens of Smart City services.

Through the collaboration with Microsoft, OEMs adopting the Microsoft Connected Vehicle Platform can plug their connected car data into Otonomo’s existing ecosystem to quickly roll out new connected car services.

“Global automakers are looking for practical, scalable ways to innovate in the car,” said Asaf Weisbrot, Chief Commercial Officer at Otonomo. “Our collaboration with Microsoft will allow them to offer new, high-demand services to drivers faster than ever before. Microsoft’s cloud can handle the heavy lifting of ingesting huge volumes of sensor and usage data from connected vehicles. The Otonomo Data Services Platform makes that data more valuable by reshaping it for multiple use cases, managing consent for personal services, and dynamically anonymizing it for services based on aggregate car data.”

The Otonomo Platform is designed to protect both drivers and commercial interests, with secure data management and granular controls over what data gets shared anonymously or associated with a specific vehicle. The Otonomo Consent Management Hub provides a process for drivers to grant or revoke permission for specific services that consume personal automotive data. In addition, the Otonomo Dynamic Anonymization Engine protects driver privacy with a combination of techniques, applied on a use-case basis, to make anonymous automotive data more usable and valuable for a diverse range of applications and services. OEMs will be able to take advantage of integrations between the Microsoft Connected Vehicle Platform and these two critical capabilities for safeguarding driver privacy. They will also be able to extract aggregate data more easily to accelerate speed to market for new applications of bulk, anonymized car data.