OSR, Jaguar Land Rover team on ADAS, automated driving, secure connectivity
At the previous IAA show, OSR presented the Evolver Generation 3. This year, OSR gave an example of the integration of the 4th generation Evolver in a car with one of its customers. "Soon we will be able to show much more, and in the foreseeable future we will demonstrate our technology in production vehicles," said Orit Shifman, Founder and group CEO of OSR Enterprises.
Shifman stated, "We are very excited to share with the automotive world a small portion of our collaboration with our OEM customers. The collaboration between OSR and Jaguar Land Rover is enhancing advanced driver-assistance systems, automated driving, and securely connected technologies through the integration of the Jaguar I-Pace."
"This collaboration with OSR is truly remarkable and we are very happy to be on this journey together," said Dr. Gero Kempf, Chief Engineer Jaguar Land Rover & Industrial Professor WMG, Warwick University. "We believe coming state-of-art autonomous user services will benefit from this centralized compute and secure connectivity platform. The very practical and extremely fast hands-on approach backed by OSR's vast experience puts us in a prime position for fast collaborative learning and building our strategy going forward."
The Evolver, in its fourth generation, is the multi-domain AI brain for vehicles with an advanced architecture, high processing power, and AI capabilities that provide the technology for ultra-smart, autonomous, and securely connected vehicles.
"OSR's Evolver accelerates the mobility evolution and speeds up time to market, enabling OEMs to make the necessary leap from car makers to mobility providers. Leading global OEMs agree with us that this can only be achieved by reconstructing the architecture of the car," said Shifman. "At OSR we follow a 360° holistic approach by designing and building the full hardware and software system. Our Tech is providing freedom and endless possibilities. This is what makes us unique. With OSR as a partner, OEMs place themselves ahead of the curve to lead the evolution in today's competitive market."
He added, “OSR liberates car makers from their dependency on legacy systems, by removing the limitations of traditional silos of closed, disconnected black boxes. The Evolver enables the OEMs’ potential to provide new business models and services, gives them the freedom to create their own brand experience, and strengthens their relationship to their own customers."
Functions of the 4th generation Evolver in Jaguar's I-Pace include remote driving and vehicle control over 4G & 5G networks as a built-in functionality integrated into the vehicle; open and learning advanced surrounding detection, recognition, and prediction as the basis for enhanced safety and automated driving capabilities; in-cabin driver and passenger monitoring—extracting human characteristics to enhance safety, comfort, wellbeing, and personalization; and cybersecured car network and connectivity—integrated secure validation of communication, including OTA updates.
Advanced surrounding detection, situational adaptive recognition, logical prediction of events, and intelligent in-cabin monitoring are essential for improved safety and automated driving capabilities. In addition, an integrated secure validation of communication must safeguard the integrity of the vehicle's and passenger's data. The Evolver’s consolidated architecture, AI capabilities, and the hardware and software combination that has been holistically developed for this purpose can provide maximum cyber security and minimum "attack diameter" for hackers.
Also at IAA, OSR presented a glimpse of the Evolver Capsule Experience, demonstrating how its integrated platform is enabling futuristic technological functions today. The Evolver Capsule Experience represents OSR's holistic approach: a centralized AI brain in a vehicle recognizes its environment more reliably and safely, while creating unprecedented freedom for the driver and other vehicle occupants. The Evolver Capsule Experience demonstrates how OSR’s tech knows what passengers want and feel, and how it adapts to their mood or health to increase their well-being while driving.