Penske invests in carsharing service
Penske Corp. announced its investment in Penske Dash, a carsharing service launching in Washington, DC, and Arlington, VA.
Penske says its Penske Dash is intended to provide members with convenient, on-demand access to Volkswagen Jetta SE vehicles that may be rented by the minute, hour, or day through the Penske Dash app. Rental rates are reportedly all-inclusive, covering fuel, parking, and insurance. Penske Dash members are supported with 24/7 access to a U.S.-based call center and a local fleet operations team.
Vehicles will be available on a free-floating basis in Arlington, VA, allowing Penske Dash members to make one-way trips by initiating and completing rentals at any unrestricted public parking spot. To provide additional parking options for members, Penske Dash has secured reserved parking options at centrally located Colonial Parking garages in Washington, DC.
"We are excited to bring a new mobility option to Washington, DC, and Arlington, bolstered by Penske's longstanding commitment to quality and customer service," said Michael Montri, Chief Operating Officer of Penske Dash. "From the technology used, to the upkeep of our vehicles, to customer and roadside support, every facet of Penske Dash was designed to provide our members with the highest-quality and most consistent carsharing experience possible. From here, we plan to evolve with the needs of these communities, listening closely to their feedback, to not only create but maintain a best-in-class carsharing service."
Local operations will be led by Paul DeLong, who previously served as president and CEO of Car2Go North America. DeLong said, "We believe Washington, DC, and Arlington are ideal markets to launch Penske Dash due to the commitment of each municipality to provide flexible mobility choices, and the local residents' familiarity with the benefits of carsharing."
Penske Dash is partnering with Ridecell for its technology capabilities and Volkswagen for its OEM capabilities.
The Ridecell platform used by Penske Dash aims to provide a complete solution for its new carsharing service. The Ridecell technology solution includes the consumer-facing mobile application, payment processing, real-time parking information, and predictive analytics for fleet operations and maintenance.
"Penske Dash chose Ridecell to power our shared mobility services because the company's comprehensive platform can run everything from our consumer-facing application to payment processing," said Montri. "With Ridecell, we can ensure our fleet operates at peak efficiencies and our customers have a positive and easy experience reserving, locating, driving, and returning our cars."
The Ridecell platform aims to enable companies to start new shared mobility services such as carsharing or ridehailing, or optimize the operational efficiencies and fleet utilization of an existing shared mobility service to improve profitability. End-to-end mobility service automation includes instant driver verification, payment processing, on-demand reservations, demand/supply balancing, and fleet operations. The Ridecell platform reportedly lets customers roll out innovations quickly and customize their offering with Ridecell APIs.
"Penske has been a leader in the transportation services business for many years," said Aarjav Trivedi, CEO of Ridecell. "Our mission is to help move the world better as the new age of transportation unfolds. We are thrilled to help Penske enter the market as a carsharing provider."