Fisker prioritizes all-electric SUV called Ocean
Fisker Inc.’s 40k ($40,000) EV now has a name, Ocean. The company also revealed and app-based leasing program and a few new pictures and details of the all-electric affordable luxury SUV. Automotive entrepreneur Henrik Fisker has been designing the SUV to be the world’s most sustainable vehicle, featuring recycled, vegan, and other innovative materials.
“For the past two years, we have been working quietly on an emotionally appealing and affordable luxury electric vehicle that will serve as a flagship for driving positive global change – from the most sustainable materials possible across the supply chain to practicality that will change the perception of what an EV can be,” said Henrik Fisker, Chairman and CEO of Fisker Inc. “I wanted to combine maximum usability with an unprecedented driving experience. The future of mobility is about enjoying an electric vehicle without hassle, long-term commitment, and the prohibitive high cost of ownership.”
Getting into an Ocean will be through what the company terms “a revolutionary mobile app-based flexible lease model” with no long-term contracts. Fisker earlier said it is set to sell direct to consumers with a nationwide concierge model under development for which the company takes care of all service and maintenance.
The global vehicle unveiling will be at a private event that will also be live streamed on January 4, 2020. The reveal will not be a show car but instead a fully running production-intent prototype sitting on a completely engineered platform. Early reservations for the SUV will be open as the mobile app launches on November 27, with pricing released then.
So what does this mean for the high-profile but low-volume, flagship EMotion luxury electric sedan shown at the 2018 CES. Fisker is now focused on delivering the affordable SUV to market, shifting its strategy to the higher volume Ocean intended to be affordable/disruptive for a push toward changing mobility/mass electrification. The Emotion, which will include the most advanced technology and top/futuristic features, will be announced at a later date.
At 4640 mm (182.7 in) long, the Ocean is designed for optimal space and usability, with a focus on optimizing efficiency throughout the design. One result is a fixed hood that avoids costly sealing and latches and saves weight. The room under the hood houses “new-age” electronics and the air conditioning unit—for more interior space.
High-tech user experiences are promised. A touch of a button will provide an extended open-air atmosphere without compromising rugged and safe structural integrity. Dashboard features will include a large heads-up display and a unique, intuitive user interface that will control some of the latest emerging in-vehicle technologies.
Technical details are still very limited, but the all-electric SUV will come standard with an extended range, targeting about 250 to 300 mi (402 to 483 km), depending on driving conditions, from an 80-kW∙h lithium-ion battery pack. Four-wheel drive will be provided with two (front and rear) electric motors. Information on the driver assist/autonomous features will be announced closer to launch, but the vehicle design shows high- and low-mounted radar. Previously released details include a small, center high-mounted radar (behind glass) replaces a traditional grill.
No comment on partners or suppliers of the app or vehicle systems.
However, the company did share a few details on how it intends for its SUV to be the world’s most sustainable vehicle. A full-length solar roof can boost fuel efficiency and lower carbon dioxide emissions for 1000 free, clean miles per year. As the technology evolves, the company hopes for better energy yields and more free energy. Fully recycled carpeting is made from regenerated nylon from abandoned fishing net waste pulled from oceans and aquaculture. The SUV’s vegan interior has 100% polycarbonate polyurethane surfaces and 100% reinforced rayon backing, and it meets chemical emissions limits for various VOCs such as Formaldehyde. The Eco-suede used for interior textures and patterns is derived from polyester fibers from T-shirts and recycled bottles, the recycling of polyester resulting in 80% reductions in energy consumption and CO2 emissions compared to traditional petroleum-based polyester production. Repurposed rubber waste, generated during tire manufacturing, will no longer be dumped in landfills.
The Ocean is targeted to begin production at the end of 2021, with the first high-volume deliveries projected for 2022.