Theme announced for Automobility LA challenge
The LA Auto Show and AutoMobility LA announced the theme for this year's "Design & Developer Challenge presented by Microsoft," taking place at the Los Angeles Convention Center on November 29. Entitled "Smarter L.A. 2060," competition organizers and Microsoft are inviting leading automotive, transportation, mobility, technology, architecture, and design companies to imagine what life would be like in Los Angeles if it were to host the 2060 Summer Olympic and Paralympic Games.
Set in the year 2053, the theme focuses on the City of Los Angeles' bid to host its fourth Summer Olympics and Paralympics in the year 2060. In its presentation to the International Olympic Committee, the city must include a smart transportation/mobility plan that outlines how 20 million citizens, athletes, volunteers, dignitaries, and visitors will get around Los Angeles using new and existing public, private, and alternate modes of transportation/mobility.
"This year we are inviting automotive designers and mobility innovators to collaborate with architects, designers, and urban planners, with a mission of inspiring the creation of smarter cities and ecosystems of the future," said Bryan Biniak, Nokia Growth Partners EIR, and emcee for this year's competition. "AutoMobility LA's annual Design & Developer Challenge facilitates a unique opportunity for designers and inventors to collaborate with the City of Los Angeles, the LA Auto Show, and lead the year's mobility conversation."
Design and/or developer departments or solo designers are encouraged to express interest by completing the online form and submitting a 250-word abstract on https://automobilityla.com/design-developer-challenge/ by September 15.
Teams must address the following in their plan (to date):
- Describe what "smarter" cities, mobility, and venues are. How do they differ from their "smart" predecessors of the early 21st Century?
- How will the vehicles and infrastructure of Los Angeles change to accommodate for vertical transportation and level-five autonomy or greater?
- As we delve deeper into the Age of Internet of Things (IoT), what sort of experiences will athletes, fans, and citizens from around the world—and beyond—be able to have during the 2060 Olympics? How about those with special needs?
- Describe the experiences that the L.A. Convention & Visitors Bureau and the International Olympic Committee will use to market (mass and target, respectively) the Games in Los Angeles to athletes, visitors, and locals.
- Embrace the three modern Olympic values (Friendship, Respect, and Excellence) along with the four Paralympic values (Determination, Inspiration, Courage, and Equality).
Teams that submit their concepts by October 31 will have the opportunity to present their plan in front of industry and media professionals attending this year's AutoMobility LA, including an esteemed panel of judges. Immediately following the presentations, the judging panel will select the winning team—based on a variety of criteria—and present the winner with the Judges' Pick award.
Alongside the Judges' Pick (to be awarded on Nov. 29), teams will have two additional opportunities to win an honor, including the Industry Pick award, which offers industry and media professionals the opportunity to see the entrants' plans on automobilityla.com and vote for their favorite online. Additionally, the People's Pick award allows LA Auto Show attendees and fans around the world to vote for their favorite plan on laautoshow.com. Online voting will end on December 10, followed by the announcement of this year's winner(s) of the Industry Pick and People's Pick awards on December 11.
"Connected vehicles and smart infrastructure technology will lead to a new era of smart mobility that redefines transportation as we know it," said Doug Seven, Head of Azure IoT Mobility including the Microsoft Connected Vehicle Platform.
Co-sponsored by Autodesk and Lacks Enterprises, the 2017 Design & Developer Challenge presented by Microsoft will take place in the Technology Pavilion (along with the design panel, exhibits, awards, and industry social). All AutoMobility LA attendees and Design & Developer Challenge participants will be able to witness this year's Challenge presentations and vehicle debuts, and have access to the exhibit floors inside the Technology Pavilion and Los Angeles Convention Center.
Hosted within the epicenter of automotive design and innovation, the Design & Developer Challenge is the world's only annual competition for automakers' advanced designers and developers. Over the past dozen years, a diverse mix of automotive, entertainment, and consumer brands have participated, including BMW Group Designworks USA, Crayola, Fandango, Honda Advanced Design Studio, Lego, and Mercedes-Benz Advanced Design Center.
For additional information on AutoMobility LA or to register for the upcoming show, visit http://www.automobilityla.com/.