Volkswagen launches first vehicle in its major electrification push
Autonomous Vehicle Technology announces 2020 ACES Award Winner in Electrification | Vehicles category
After a soft launch a few months before the 2019 IAA (Frankfurt Motor Show), and then a full reveal at the show, Volkswagen officially announced the first model of its new ID. family of all-electric cars. Called ID.3, the company says that the number 3 is significant in that it indicates the new car belongs to the compact segment and it follows the Beetle (1) and Golf (2) as the third major chapter of strategic importance for the history of the brand. Based on its MEB, short for Modular Electric Drive Toolkit and purpose-built for a big range of future EVs, VW says that the ID. range stands for intelligent design, identity, and visionary technologies. Company execs hope that VW will become the top EV brand globally by 2025, with more than 20 pure-electric models and more than a million vehicles sold annually. VW has committed an estimated $90 billion to electrification, so the ID.3 represents just the beginning of a very significant effort. Following the launch of the ID.3, additional models will roll out based on previous ID.Crozz, ID.Vizzion, and ID.Roomzz concept vehicles but designated with model numbers. Less than one week after the start of ID.3 pre-booking, more than 15,000 registrations had already been received—nearly half of the total initial volume of 30,000 special vehicles. Customers registering for the 1ST special edition will get a car with “comprehensive equipment” and the possibility of electric charging at no cost for up to 2000 kW·h in the first year. Production of the ID.3 1ST, with a WLTP (Worldwide Harmonized Light Vehicles Test Procedure) range of 420 km (260 mi) and a starting price of less than €40,000 in Germany, will commence at the end of 2019 for delivery in mid-2020. Starting price eventually is promised at less than €30,000 in Germany.
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