Toyota expands safety technologies to reduce rear-end collisions
Toyota Motor Corporation (TMC) has announced plans to expand adoption of safety support technologies to further reduce the rate of collisions and announced an expansion of safety awareness activities for customers. Toyota performed independent calculations based on accident data from the Institute for Traffic Accident Research and Data Analysis (ITARDA) and determined that vehicles equipped with the Toyota Safety Sense package experience approximately 50% reduction in rear-end collisions compared to vehicles without the safety package, while vehicles with both the Toyota Safety Sense P package and ICS (Intelligent Clearance Sonar) experience an approximately 90% reduction compared to vehicles without either feature. The company says that vehicles equipped with Toyota Safety Sense P and ICS are classified in the "wide" Safety Support Car S (or Sapo Car S) category, are recommended particularly for older drivers, and adhere to the Safety Support Car recommendation of a public-private partnership that includes the Ministry of Economy, Trade and Industry (METI) and the Ministry of Land, Infrastructure, Transport and Tourism (MLIT). Toyota will increase vehicles equipped with Toyota Safety Sense and ICS to approximately 90% of all vehicles sold, including compact cars, by the end of FY2018.
Toyota Safety Sense is being introduced in stages (which began in 2015) as a package designed to help prevent or mitigate collisions across a wide range of vehicle speeds at price levels set to encourage widespread use. Adoption of Toyota Safety Sense on nearly all passenger cars in Japan, North America, and Europe will be completed this year.
Intelligence Clearance Sonar helps prevent collisions caused by pedal misapplication in parking lots and garages, which account for approximately 30% of all accidents. It also supports collision avoidance and damage mitigation during low speeds regardless of accelerator or brake operation.
The rear-end collision survey was conducted for Prius vehicles operating from December 2015 to December 2016. The accident incidence rate was calculated by dividing the number of accidents by the number of vehicles in operation (converted from the number of vehicles sold based on the timing of sale). The survey was conducted for approximately 247,000 vehicles, of which approximately 84,000 were equipped with Toyota Safety Sense P, and approximately 121,000 were equipped with Toyota Safety Sense P and ICS.
In addition to expanding the adoption of safety support technologies, Toyota is increasing programs to educate drivers, pedestrians, and others about safety. "Support Toyota" programs are being conducted in collaboration with dealerships and other organizations with the aim of enhancing customer safety and assurance.
- In addition to further expansion of ICS test ride events, which started this year at dealerships, Toyota plans to extend the experience of the automated braking feature in Toyota Safety Sense at dealerships, as well. All participating dealership staff will enroll in a licensing program to ensure safe operation and provide thorough information to customers. Toyota wishes to provide opportunities for more customers to experience safety features, and believes that by reaching out to more customers, safety features will be more accurately understood. Initially, Toyota will create a structure for implementation of ICS test rides with the 280 Toyota dealerships nationwide this year. By June 2018, Toyota aims to implement the program at all dealerships that can secure space for the ICS test rides.
- Toyota will continue the City Firefly Project, a traffic safety awareness program launched last year with dealerships, and take measures to reduce nighttime accidents.
- Toyota will conduct other traffic safety awareness programs as part of "Support Toyota" activities.