Volvo introduces SUV for city living
Volvo Cars says it will bring a new standard of safety and user experience to the small SUV premium segment with the launch of the new Volvo XC40 this autumn. The company adds that it was developed around the challenges of modern city life to make the daily urban commute less stressful and more enjoyable.
“The XC40 is our first car in this rapidly growing segment and has a clear focus on navigating today’s hectic city environments. Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services,” said Håkan Samuelsson, President and Chief Executive.
The XC40 is Volvo’s first car out on its new Compact Modular Architecture (CMA). It includes a range of technologies first introduced in its 90 and 60 Series based on Volvo’s larger Scalable Product Architecture (SPA).
Safety and driver assistance features offered on the XC40 include Volvo’s semi-autonomous Pilot Assist system, the latest generation of City Safety, Run-off Road protection and mitigation, Cross Traffic alert with auto brake, and the 360° Camera that helps drivers maneuver their car into tight parking spaces.
“Modern city life presents complex challenges for drivers, pedestrians, cyclists, and other road users. With the XC40, we aim to reduce the so-called cognitive load on the driver. While our safety and driver assistance systems actively identify and mitigate potential conflicts, you as a driver can relax more and therefore enjoy city driving,” said Malin Ekholm, Vice President Volvo Cars Safety Centre.
The new XC40 also includes the safety and infotainment features found in the company’s larger offerings. “We built a confident, easy-to-use, and convenient everyday user experience based on real-life interaction and research, starting from our foundation of leading safety. The XC40 is a car for a generation of consumers that expect full connectivity. All screens have been optimized for a safe, easy, and efficient interaction, to support active city driving,” said Ödgärd Andersson, Vice President Vehicle Software & Electronics at Volvo Cars.
“Like the larger XC60 and XC90 SUVs, the XC40 features Volvo’s connected Sensus infotainment system, centered around the now familiar large, portrait-oriented touchscreen. Easy to use and intuitive, the Sensus interface allows drivers to access a host of functions and services,” concluded Andersson.