Audi launches 'Artemis' project
Audi announced that it is setting up a unit for the accelerated development of additional automobile models, called "Artemis." The head of the project will be Alex Hitzinger, currently in charge of autonomous driving in the group. The first step of the group is to “develop a pioneering model for Audi quickly and unbureaucratically,” said Audi CEO Markus Duesmann.
According to the company, resources and technologies of the entire Volkswagen Group are potentially available for the project. The company expects the project to provide a blueprint for the future agile development of cars throughout the group.
“The obvious question was how we could implement additional high-tech benchmarks without jeopardizing the manageability of existing projects, and at the same time utilize new opportunities in the markets,” said Duesmann.
The project team will reportedly be given a large degree of freedom and will work globally from the INCampus in Ingolstadt to the west coast of the U.S. Digital services will be provided by the group’s own unit, car.Software.org, which is also based in Ingolstadt. The project will focus on new technologies for electric, highly automated driving with a specific model reference. Its first task is to create a highly efficient electric car that is scheduled to be on the road as early as 2024. The creative team is also tasked with developing an extensive ecosystem around the car.
“I value Alex Hitzinger for his strengths in innovation and implementation. We need both qualities to make major technological advances,” said Duesmann. “I am also relying on his expertise to integrate future achievements into new products together with the development departments of our major group brands. In the medium term, I expect ‘Artemis’ to provide a blueprint for a fast and agile development process at the group, as agile as in a racing team.”
For more information, visit audi.com.