Ushr locks in $10m Series A funding
Ushr Inc., a developer of high-definition (HD) mapping technology and software for autonomous and semi-autonomous vehicles, announced that it has secured $10 million in Series A funding, commensurate with its spinoff from GeoDigital, Inc. Forté Ventures led the investment round with participation from EnerTech Capital, Emerald Technology Ventures, and GM Ventures.
The Ushr team spent the past three years developing what it says is the first production HD map software for autonomous driving. The company has reportedly mapped the entire U.S.- and Canada-controlled access highway network with under 4 in (102 mm) deviation.
"Ushr provides a long-range view that allows the vehicle to proactively plan safer routes and anticipate roadway changes instead of merely reacting to sensor inputs," said Bruce Gordon, Ushr CEO.
The HD mapping technology, in combination with vehicle sensors and on-road cameras, conveys "real world" detail to AVs. The company's control algorithms are constantly interpreting and communicating key details from sensors to the vehicle control system, which it says allows for more precise steering, safer vehicle control, and directional predictability.
"Ushr's mapping data is an important piece of GM's technology as we work on the path toward self-driving vehicles, and these kinds of innovations bring us closer to that vision," said Sherwin Prior, Managing Director at GM Ventures.
The Series A investment will allow Ushr to advance the development of lower-cost data acquisition technologies and of automated map production using artificial intelligence techniques; to build a fleet of data collection vehicles; and to test in-vehicle software on automotive grade embedded hardware.