Report suggests OEMs ignore users
Do OEM’s only have themselves to blame for the current shortcomings of certain autonomous vehicle features? A new report from the In-Vehicle UX (IVX) group at Strategy Analytics says yes.
The Boston-based group, with other offices in Europe and Asia, says that semi-autonomous features from OEMs during the past 15 years “have arguably been a series of partially automated parking and driving systems that are mostly accurate and sometimes comfortable, but rarely easy to discover or use.” And, according to the study, the reason for the less-than-intuitive nature of these developments is due to an error in design philosophy: focusing on the system instead of the human.
IVX’s report suggests that poor human-machine-interfaces are to blame for semi-autonomous driving and parking systems not excelling. Studies conducted by the company indicate mastering controls related to the features and understanding system messaging were extremely difficult for first-time users. This included such “basic tasks” as determining whether or not the system was active.
Analysts pointed out that these difficulties with the system are eroding confidence in autonomous transportation systems, which is being perpetuated by media reports.
"It is becoming clear that media coverage of early incidents with autonomous driving features is coloring early consumer perceptions of these systems,” said Derek Viita, Senior Analyst and report author. “The rush by non-traditional transport companies to beta-test concepts before they are road-or-user-ready has led to a number of incidents being portrayed negatively in the media."
But there’s still time to combat these perceptions. "Added to positive media coverage, the user experience of semi-autonomous driving and parking systems could also improve greatly,” said the Director of Syndicated Research, Chris Schreiner. “For example, warnings that use multiple output modalities lead to a faster reaction time and a quicker hand-off back to the autonomous system than warnings that use just one modality. This would go a long way toward establishing consumer trust in future fully autonomous transport experiences."
The full report is available here: http://sa-link.cc/1jL.