Adoption of new mobility solutions drives growth of automotive ecosystem
UUA report by Frost & Sullivan, Global Mobility Market, Strategic Insight 2017, finds that mobility solution providers are expected to focus on offering robust security systems to enable cashless payments and understand customer preferences. The study analyzes the evolving business models, advanced technology trends, market consolidations and partnerships, and regulatory reforms currently occurring within the global mobility space. Six collaborative business models, carsharing, peer-to-peer carsharing, corporate carsharing, e-hailing, integrated mobility, and ridesharing, are discussed in the report.
Technology is aiding a rise in new mobility business models, particularly app-based, on-demand services that encourage access to mobility, rather than ownership. Strategic imperatives for success and growth in this market include:
- A value shift from product to service with market evolution from "car as a product" to the "car as an enabler" of a connected living ecosystem
- New mobility business models that are sustainable and profitable once integrated with other mobility platforms
- Advanced technologies such as automated driving, connected mobility, electric vehicle charging, and health, wellness, and wellbeing solutions playing a pivotal role in terms of improving the experience offered by vehicle sharing operators by 2025
- Customers demanding intuitive services in business-to-consumer and business-to-business environments, thereby propelling participants to invest in delivering seamless propositions and user experiences for integrated mobility
"In the long term, user experience will shift from a product-based experience to a service-based one, and the focus will be on connectivity," noted Albert Priya, Frost & Sullivan future of mobility industry analyst. "Cities are launching Smart City initiatives across the world, and shared mobility will be at the core, providing first- and last-mile connectivity."
For more information about the analysis, visit https://goo.gl/sM87UB.