Major merchant brands delivered to GM's in-car commerce platform
Xevo Inc. announced the launch of eight major brands and merchants in GM's recently launched Marketplace, the automaker's new merchant-to-driver interaction platform. Xevo and GM have partnered to deliver merchant commerce transactions and interactions via Marketplace, which enables eligible U.S. Chevrolet, Buick, GMC, and Cadillac customers to engage and interact with merchant brands and services via their in-vehicle touch screen and GM's suite of myBrand mobile apps. As announced earlier by GM, the collection of partner applications that Xevo brings to the platform includes popular food, fuel, hotel, dining, and parking brands.
Marketplace enables embedded ordering and transactions directly from the in-vehicle touch screen. The platform helps merchants drive adoption of loyalty programs, and promote featured products, through simple on-screen notifications informing drivers of relevant offers. Customers are able to order their favorite breakfast from the car so it is waiting for them when they arrive, find the nearest gas station and pay for fuel, or make a dinner reservation, all from the comfort of their vehicle.
"Connected cars are the future of the automotive industry, and a personalized journey is the future of the automotive user experience. Marketplace enables smarter, safer, more productive journeys, so that GM can deliver the tailored services their customers really want," said Dan Gittleman, CEO of Xevo. "Marketplace simplifies people's daily lives by helping them make the most of their time. By combining Xevo's artificial intelligence, car, cloud, and mobile expertise with General Motors, we have delivered a powerful solution that improves the driving experience, while also helping merchant brands strengthen customer loyalty and increase satisfaction."