Continental's 3D Touch Surface Display receives CES 2018 Best of Innovation Award
Continental's 3D Touch Surface Display was awarded the CES 2018 Best of Innovation Award in the "In-Vehicle Audio/Video" category for its advanced design and technology. The company says its touchscreen is the first to feature a 3D surface. The device combines a unique visual appearance with a new operating concept and can be operated instinctively, enhancing the user experience and increasing safety, according to Continental.
"Our latest display solution combines three elements: design, safety, and user experience. The 3D surface not only allows for exciting design, but it also ensures that drivers can operate the various functions without having to take their eyes off the road," said Dr. Frank Rabe, Head of the Instrumentation & Driver HMI business unit at Continental. "The CES Innovation Awards honor technologies for the very highest standards of design and engineering prowess, so we are absolutely delighted to have received this award."
To address user friendliness and issues with current touchscreens, Continental developed a 3D surface for its new touchscreen. The 3D elements allow brand-specific individualization of the plastic surface while featuring haptic finger guidance. Continental's haptic technology is also intended to allow drivers to operate the display instinctively without having to take their eyes off the road.
Drivers can use the touch-sensitive 3D elements on the sides of the display like sliders to set frequently used functions such as volume or temperature settings without having to navigate away from the displayed menu. In the center of the display are specific, virtual buttons allowing blind operation of a range of applications, which change depending on the current menu. To prevent the driver from triggering any functions accidentally when interacting with the 3D elements, the touch force is measured (force sensing) before a command is executed. In addition, haptic feedback tells drivers when they have reached the edge of a screen element as they pass their finger over the screen, which allows them to distinguish between different virtual buttons without having to look at the screen. Haptic feedback is provided in the form of a short and highly precise mechanical pulse that is transferred to the display surface; any mechanized movement of the display is completely invisible to the naked eye.
To optimize the contrast of the 3D Touch Surface Display, Continental has employed optically bonded, topographical elements that are up to 10 mm high, homogeneously tinted, and can be modified to fit any display size and shape.
Continental is in North Hall Booth #6106 at CES, Tuesday, January 9, through Friday, January 12.