Strategy and execution assessed for 19 companies developing automated driving systems
Navigant Research rated companies on 10 criteria
2017 saw a continuing acceleration of the pace of development in the automated driving sector, as many of the companies involved have shifted from a R&D stance to production engineering. With concerns about driver distraction mounting, automated driving is increasingly seen by many as the best solution to eliminate this dangerous trend on the world’s roadways. The number of automated ride-hailing pilot programs has also increased since it has become increasingly clear that mobility as a service will be the primary means of deploying automated vehicles, particularly in the early years of commercialization.
As the technology for taking the human driver out of the control loop matures, the business landscape continues to shift. The cost and complexity of developing and deploying automated driving technologies have driven numerous new partnerships and acquisitions to help achieve scale more rapidly. OEMs and suppliers have recognized the threats to their traditional business models and are working aggressively to leverage the strengths they have to develop new revenue streams. New entrants into the field are recognizing the challenges of establishing manufacturing and distribution infrastructure and are increasingly forming partnerships with incumbents to leverage the strengths that each bring to the challenge.
The Navigant Research Leaderboard evaluates 19 companies developing automated driving systems. These players are rated on 10 criteria: vision; go-to market strategy; partners; production strategy; technology; sales, marketing, and distribution; product capability; product quality and reliability; product portfolio; and staying power. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing an objective assessment of their relative strengths and weaknesses in the development and deployment of automated driving technology.
The top 10 vendors, according to the rating, are GM, Waymo, Daimler-Bosch, Ford, Volkswagen Group, BMW-Intel-FCA, Aptiv, Renault-Nissan Alliance, Volvo-Autoliv-Ericsson-Zenuity, and PSA.
The following key questions were addressed in the report:
What are the top 19 companies developing integrated automated driving systems?
Which of these companies ranks highest in terms of strategy?
Which of these companies ranks highest in terms of execution?
Which companies are currently leading this emerging market?
Which companies are best positioned to take the lead in automated driving?
What factors separate the Leaders from the Contenders and Challengers?
The report provides useful information for vehicle manufacturers, automotive industry suppliers, commercial fleet managers, transit providers, carsharing and ride-hailing companies, mobility service providers, insurance companies, government agencies, and the investor community. For more information about the report, go to https://www.navigantresearch.com/research/navigant-research-leaderboard-automated-driving-vehicles.