Major automakers and state partners unite to help drive change by driving electric
At the New York International Auto Show (NYIAS), automakers and Northeast states announced an initiative to increase electric car use throughout the Northeast. The “Drive Change. Drive Electric.” campaign will focus on the benefits of electric cars and advancing consumer awareness, understanding, consideration, and adoption of these vehicles in the region. Together, states and automakers are working toward a sustainable future with more battery electric vehicles, plug-in hybrid electric vehicles, and fuel cell electric vehicles on the roads; and infrastructure support in place.
The “Drive Change. Drive Electric.” campaign is designed to focus attention on the availability of a growing variety of electric models, tax and purchase incentives, an expanding network of charging stations, and economic benefits—including fuel price savings—for current and next-generation drivers. The campaign will showcase the benefits of these vehicles.
“Automakers offer over 40 high-quality electric cars in almost every vehicle segment, and many more are coming over the next few years. However, transforming mobility requires more than large numbers of high-quality cars. Customers must be aware of and comfortable with the new technology and understand how it benefits them and their family. Automakers alone cannot drive this awareness, so the partnership in the ‘Drive Change. Drive Electric.’ campaign offers a perfect avenue to collectively fuel consumer knowledge of electric cars and their benefits,” said Mitch Bainwol, President and CEO of the Alliance of Automobile Manufacturers, an automotive trade association representing 12 automakers.
The “Drive Change. Drive Electric.” campaign will initially focus in the Northeast region. Elements of the program include a newly launched website, advertising, social media, strategic partnerships, events, and other content efforts. The platforms will work together to connect the public with information to help them experience and consider an electric car as their next vehicle purchase.
This collaborative campaign includes the following automakers: BMW Group, Fiat Chrysler Automobiles U.S., Ford Motor Company, General Motors, American Honda Motor Co., Inc., Hyundai Motor America, Jaguar Land Rover, Kia Motors America, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Nissan North America, Subaru of America, Inc., Toyota Motor North America, Volkswagen, and Volvo.
State partners include New York, Connecticut, Commonwealth of Massachusetts, New Hampshire, Rhode Island, Vermont, and New Jersey.
The Association of Global Automakers, Alliance of Automobile Manufacturers, and Northeast States for Coordinated Air Use Management have been working to help facilitate the campaign on behalf of the campaign partners.
For additional details on the “Drive Change. Drive Electric.” campaign, visit www.DriveElectricUS.com.