Porsche Digital GmbH has purchased a minority stake in Israeli startup Anagog. Founded in 2010, the Tel Aviv-based startup currently has around 30 employees and specializes in developing artificial intelligence (AI) in the context of mobility. Software programmed and patented by Anagog is designed to allow companies to better understand and anticipate customer behavior in certain situations, leading to creation of features such as intelligent parking options.

“We are delighted that our investment in Anagog allows us to continue developing our expertise and opportunities regarding artificial intelligence in the field of mobility,” said Thilo Koslowski, Managing Director of Porsche Digital.

The technology offered by Anagog is integrated into smartphone applications and is currently used in about 100 different apps from around the globe. Data analysis happens directly on the mobile device, meaning that there is no need for user data to be transferred to the cloud or to external servers. As a result, users retain full control over their data, while still benefitting from better contextual services.

“We are looking forward to developing new and innovative ideas with Porsche in order to offer customers the best possible mobility solutions. Digital experience is becoming ever more essential and, most importantly, can also be used in a useful format for new mobility services,” commented Anagog CEO, Ofer Tziperman.

Porsche Digital GmbH is a wholly owned subsidiary of Porsche AG and represents its competence center for digitization.