Optis and Elektrobit partner to develop augmented-reality HUD systems
Optis and Elektrobit (EB) announced a partnership for the virtual testing of augmented reality head-up display (AR HUD) systems
Optis and EB will combine their expertise in automotive solutions to provide a commercial off-the-shelf solution that can be used by carmakers to develop and assess sensor fusion and augmented reality content. Optis’ driving simulator, VRX, facilitates the assessment of intelligent lighting strategy and simulates sensor acquisition virtually. In parallel, EB’s new augmented reality solution, EB arware, collects and fuses sensor data that is then visualized on the car’s windshield in augmented reality. The combined solution are expected to enable carmakers to experience light simulation, optics, and augmented reality content in their virtual vehicle prototype.
With an AR HUD, pedestrians, road signs, and other vehicles detected by the car’s sensors are highlighted and superimposed on the road via the windshield display. This information can be used to warn drivers of a potential hazard or simply provide insight on their surroundings by drawing their attention to the car’s environment. Optis’ VRX makes it possible to virtually test several driving scenarios in real-life driving conditions to anticipate the detection of these dangers, all from the safety of a virtual environment.
“By combining our expertise, automakers will be able to assess augmented reality content in a life-like driving experience,” said Ludovic Manillier, HUD Solution Director at Optis. “We are very proud to contribute to speeding up AR-HUDs’ time-to-market as virtual testing enables a very short iteration loop between embedded software development and test and driver experience.”
“Augmented reality is opening new doors for carmakers and drivers. By augmenting the car’s environment, this solution aims to reassure the driver and give them total confidence in their vehicle,” said Martin Schleicher, EVP, Head of Business Management, Elektrobit. “Carmakers invest a lot of time and energy in selecting the best solution for their vehicles. Thanks to our partnership with Optis, they now can offer their customers a safer and more comfortable driving experience without having to procure new hardware.”