WayRay establishes new affiliate in China, appoints general manager
WayRay, a Swiss holographic AR technology company, announced the opening of its newest affiliate in the Jiading District of Shanghai, China. This is the company's fifth location worldwide. Jiading is known for its automotive cluster.
WayRay's new office in China will help it to expand its collaborations with Asian suppliers and car manufacturers. By locating the new affiliate in the office space at the Alibaba Innovation Center (Shanghai Jiading), operated by InnoSpring, a U.S.-China accelerator, WayRay aims to reinforce its foothold in the Chinese car industry.
In addition, WayRay announced that Dennis Zhu was appointed as the general manager of the new WayRay China affiliate. Dennis will manage all business operations and develop strategic partnerships with car manufacturers in China. Prior to joining WayRay, Dennis Zhu held various management positions at Audi China, Mercedes-Benz China, and Canton Fair, the biggest trade fair in China. After earning his bachelor's from the Beijing Foreign Studies University (China), Dennis received his graduate degree from Hochschule Pforzheim (Germany) and the University of St. Gallen (Switzerland).