Drivers now have more access to technological features than in the past. While these features are designed for convenience or assistance, they may actually cause distraction. Furthermore, satisfaction with certain features, such as touchscreens or speech recognition systems, has decreased due to inaccurate responses from these systems, according to Strategy Analytics' survey, "Consumers' Usage & Satisfaction with In-Car Speech Increases as Touchscreen Satisfaction Maintains Downward Trend."

  • 88% of U.S. drivers believe distracted driving is on the rise
  • 40 seconds: The time it takes a driver to complete a task like navigation or send a text, even with voice-based and touchscreen features.
  • 70% of U.S. adults say they want new technology in their vehicles
  • 24% of U.S. adults feel that the technology actually works perfectly

*Sources: AAA Foundation for Traffic Safety, "Traffic Safety Culture Index"

Strategy Analytics, "Consumers' Usage & Satisfaction with In-Car Speech Increases as Touchscreen Satisfaction Maintains Downward Trend"