Ford China, Baidu to collaborate on connectivity, artificial intelligence
Ford China and Baidu, Inc. agreed to explore strategic collaborations to enrich the consumer experience and build a sustainable mobility ecosystem in China. The two companies will jointly explore cooperation across a variety of domains including connectivity and digital services, artificial intelligence (AI), and digital marketing.
Peter Fleet, Ford Group Vice President and President of Ford Asia Pacific, and Ya-Qin Zhang, President of Baidu, met at Baidu’s headquarters in Beijing and witnessed the signing of the LOI between the two companies. Robert Hou, Director of Mobility Platforms and Products, Ford Asia Pacific, and Tan Su, General Manager of Baidu’s Internet of Vehicles Division, signed the strategic cooperation agreement on behalf of the two companies.
The two companies will work together to collaborate on new in-vehicle infotainment systems and digital services based on Baidu’s DuerOS conversational AI platform, with features such as voice recognition, natural language understanding, and image recognition to deliver a simple and personalized user experience for Ford vehicle owners in China.
The two companies will also explore opportunities in cloud computing, such as integration with Transportation Mobility Cloud (TMC), the open cloud-based platform being developed by Autonomic, a subsidiary of Ford Smart Mobility, that provides transportation services such as vehicle connectivity for multiple players in the transportation ecosystem.