Dr. David Kirsch professor at the University of Maryland Robert H. Smith School for Business discusses the implications of Ford’s plans to manufacture an all-electric version of their best-selling F-150, joining Tesla and Rivian as the first companies to announce plans for all-electric pickup trucks.

The public will have 60 days to provide feedback once published at the Federal Register.

The proposed lowering of fuel economies could negatively impact the development of new technologies in the U.S., driving engineering and technology competencies to markets with more stringent regulations.

Compact electric motor to support series-produced all-electric light-duty truck.

New platform features electric all-wheel drive, optional unmanned package delivery drone, advanced telematics, and optional range extender.

Drive The Future 2017-2022 targets R&D, electrification, and connected vehicles.

All-in-one design expected to reduce costs, shorten development time, and increase efficiency.

Governments are starting to approve legislation allowing the deployment of vehicles with increasingly automated capabilities.

U.S. CEOs less concerned about increasing market share; concerns exist about readiness to adopt newer technologies

Contactless sensing technology is used to measure a driver's states and in-vehicle environment.